I’d say that the TOP question I get asked by people looking to publish a book is:

“Should I publish an eBook or a paperback?”

That’s a great question! Here’s the quick and easy answer:

YES!

I’m a firm believer that you should publish your book in BOTH versions! And here’s why:

eBooks:

  • Lower cost to buy – People who are price resistant are more likely to buy it
  • Instantly available – If your book solves a pain, people don’t want to wait for their solution
  • Available anywhere – Print books though Amazon aren’t available in all countries (or its cost prohibitive to ship!) so an eBook solves that problem
  • Wave of the future – Just like postal mail, printed books are never going away but eBooks are the current technology
  • Highly portable – Big or small, your book weighs exactly the same as the eReader used to read it

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Printed Books:

  • They’re “real” – It’s hard to argue with the feeling of credibility that comes from holding a “real” book in your hands!
  • Offer an additional level of credibility – For the general reading population, a title offered in physical book can seem more credible than just an eBook
  • Physical product to sell or give away – Sure you can sell digital products from stage, but nothing beats being able to go to the back of the room, buy a book, watch it being signed and walk away with a THING in your hands!
  • Media opportunities – It’s hard to have a book signing without a book to sign! Retail locations still love having authors in for book signings
  • Write in it – Call me old-school but I still like to highlight, write in the margins, dog-ear pages, and use sticky notes in my business, reference, or non-fiction books

 

There are very few books that I publish in only one or the other versions. A few examples are:

eBook Only:
Pamphlet-type books: If it’s really small sometimes it is better to do this as an eBook only

Print Only:
Workbooks: There’s just no easy way to translate these to an eBook-only platform
Lots of tables or charts: You CAN do these as eBooks but sometimes
Some reference books: There are some that just CAN’T be used as an eBook. An example is when I tried to buy an eBook version of a “501 Italian Verbs” book – it just didn’t’ work!

Leave me a comment below and let me know how you’ll be publishing your next book! And if you have questions about the publishing process, I’d love to chat with you!

 

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I’m always teaching that you don’t have to start from square one to create the content for your book – you can and should start from within your own materials to create the book.

What I hear from a lot of people is using transcripts to write their book.

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Great idea!

Except…

Have you ever actually READ a transcript? Like a word-for-word transcription of a lecture or interview?

It’s NOT easy reading! I have a client who leaves me audio recordings to use as the materials for her articles – and she’s used to “writing” this way and they’re STILL hard to read as a word-for-word transcription.

Which means that a transcription is a great place to start at for materials for your book, but it isn’t a book.

Let me say that again: don’t think you can just slap a cover on a transcription and call it a book!

[Tweet “You can’t just slap a cover on a transcript & call it a #book!”]

Here’s a word-for-word transcription from this client:

All of that sounds nice on the outside and like I said I’m not going to waste either of our time and energy talking about whether or not it should or should not be that way but here’s the important thing to remember, regardless of the criteria and regardless of the regulations, promotions really come down to a couple of things and most of us already know that at the end of the day promotions have very little to do with job performance.

Wow! And that’s just ONE sentence of a transcription!

  • Is it easy to read? – No.
  • Is the point she’s driving at immediately clear? – Nope.
  • Is there really juicy stuff in there? – Yes!
  • Is it easy to pick out and put into practice in your life? – Not so much.

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A question I get asked all the time is:

“How do I price my eBook?

(And just to be 100% clear – this is an eBook available on Amazon.com – NOT a .pdf download on your website.)

Excellent question!

First off, know that to maximize your eBook commission on Amazon you need to price your eBook between $2.99 and $9.99. When your book is priced in this range, you’ll receive up to 70% commission per sale.

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And of course, it’s not exactly as simple as that since there are additional factors that go into how much commission you’ll receive. But for the sake of this article on pricing your eBook, that’s the price range we’re looking at.

You can read the Kindle eBook Pricing Page.

There are 4 factors you need to take into consideration.

1. What will your genre bear?
Every genre has a different price point. If you compare romance to self-help, you’ll see a HUGE difference in what price the market with bear for your eBook.

2. How much do you want to make?
Yes, you CAN make money selling eBooks! (I do. My clients do. I know lots of authors who do!) So when you’re pricing your eBook, you need to keep your target sales goal in mind.

3. Are you interested in dollars per book OR selling more books?
If you’re more interested in getting the highest commission per book, you’ll price your book at the upper end of what your genre will bear. If you’re looking to sell more books… Don’t assume that selling for a higher cost-per-unit is mutually exclusive with selling lots of books!

But the answer to this question WILL help you with your pricing.

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I don’t remember who exactly turned me on to Evernote – but whoever it was, I sincerely thank you! Evernote has become an integral tool to my business and was especially helpful when I was working full-time in the tax office. I was finally able to stop emailing myself links for resources and articles I wanted to read, but instead, add them to a Note.

About Evernote

Here’s how Evernote describes itself:

As one workspace that lives across your phone, tablet, and computer, Evernote is the place you write free from distraction, collect information, find what you need, and present your ideas to the world.

Which is a fancy way of saying, it’s a piece of software that you can load across all your platforms (smartphone, tablet, and multiple computers) that you can use just like a word processor to create documents, called Notes. And then these Notes instantly sync up across all devices.

I’ll be the first to admit, I don’t use Evernote to its full capacity! Since I now (thankfully!) work from a single work-space at my home desktop computer, I’m less worried about syncing information between different devices and locations. Right now, I don’t even have Evernote installed on my phone!

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How often do you update your blog? How often SHOULD you post?

Excellent questions! But let me clue you into the real secret to a successful blog:

Regularity.

See, there’s no “right” answer for how often you should update your blog. (I have an opinion I’ll share!) But the real key is to pick a schedule and stick with it as if your business depended on it.

While your whole business probably doesn’t revolve around how often you post, your regularity in posting is a good barometer of your overall business health. When a brand-new visitor comes to your website, where do they go? Most likely, to a blog post!

Blog articles are like food to search engine spiders: lots of yummy content they can serve up to people looking for information. But spiders don’t like old content! They like to see things being refreshed regularly.

And think about your reader: sure they may ENTER your blog on a post dated 5/12/12. But they’re certainly not going to stay there! After reading the info, they’re likely to click to the first page of your blog and start reading. If you have content that is all 60-day old or older, that’s the digital equivalent of a retail store with burned out light bulbs, and cobwebs and dust bunnies on the shelves.

Your website is a gateway to everything you do online. It isn’t the be-all, end-all of your business! I totally get that. And I know a lot of coaches who don’t even sell anything directly from their website – it’s used to gather opt-ins and book strategy sessions. Their website is something they HAVE to have – but it’s not a money-maker in and of itself.

But if you’re going to have that little BLOG link on your website, you need to post regularly. This is how you show the folks who just “drive by” your website that you’re still around.

So how often should you post?

Monthly Blogging
Is really better than nothing. But it’s too easy to let it slip by the wayside. And when somebody comes today and you just posted yesterday, you look great! Fresh content = a vibrant business. But when they visit for the first time 29 days from now… crickets.

Right or wrong, the seriousness of your online business is judged by how often you update your blog!

Should you post the date on your posts? Find out here!

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