There are a variety of reasons to have someone write a guest post for your blog ranging from highlighting an expert to taking a much-needed break from the weekly requirement to provide an article.
When you feature a guest article on your blog, you’ll usually get a boost in traffic from the guest author’s social media efforts.
Here are some things to keep in mind when posting a guest article:
Make your requirements crystal clear. That’s your deadlines, links to their site, how you expect them to promote the post, and when/if they can use the article on their own website, and when the post will appear. I would also suggest a length – word count is universal whereas page count can vary a lot.
Request a topic. This makes it easier for the guest blogger so she gets an idea of what topics will resonate with your readership. Understand that you may end up with an article that doesn’t share your views on a topic. Most of the time, a guest blogger will not use your blog for THEIR personal platform, but it does happen.
It happens to the best of us, myself included. You go to get a drink at the Idea Fountain only to find somebody didn’t pay the water bill!
Or the fountain is still running but instead of clean, crisp water brimming with wonderful ideas it’s a stagnant trickle filled with bug legs and only provides mediocre ideas.
BOTH happened to me recently.
The second happened in the title of my teleseminar. Everything else was clear and easy: all the benefits, snappy sales copy, email strings, pain points that had ME shivering.
But the title: uninspiring at best. NOT awesome for somebody who is teaching an entire module about how to craft killer titles. I didn’t have any choice except to run with what I had but, ewww, it was bad.
Enter a mentor:
I was on a VIP coaching call and mentioned the launch. It was going well, I was ecstatic with the signups but… There was something missing. She asked what I was calling it – and started to laugh.
“That’s a TERRIBLE title, Kim!” she said between giggles. “Who helped you?”
Pause. The line crackled.
“I came up with it myself,” I muttered.
This is an excerpt from my book, “The Book Idea Workbook: 10 Can’t-Fail Steps to a Book Your Prospects Can’t Wait to Read (And You’re Excited to Write!)”
Imagine sitting down at your computer, putting fingers to keys, and being excited to share your passion with the world. Feel the feelings of knowing you’re making a difference in the world with your important message. Imagine how good it feels to share your story with someone who desperately needs to hear it.
Your book needs to be fun for you to write about. It really does need to be a topic you’re excited about. If you’re dreading spending days, weeks, maybe even months delving into your topic
IT’S THE WRONG TOPIC!
You may think, “But Kim, it’s the best topic to prove I’m an expert in my field!” And I’ll say: your lack of excitement will shine through every word and every page. The book will be a chore to write and a bore to read.
Trust me on this one! I’ve experienced it myself and I’ve seen it in my clients. It’s a 1,000% easier to write a book about a topic that excites you. And even if it’s a narrow area of your business, that excitement will help you get your butt in the chair, fingers on keyboard, and words on the page.
Your excitement about the topic and your excitement to get started writing will really help on the days when you just don’t feel like it. Sometimes you’re not going to enjoy the writing process. But if you try to write a book you feel you SHOULD because it proves you’re an expert or you think it will be easy to market and you’re not joyful about the topic, it’ll fall flat.
If you read my newsletter (you DO subscribe, right?) you know I regularly expand my comfort zone: so far in 2014 I’ve:
- Learned how to rappel
- Done a 5-day backpacking trip
- Flown a helicopter
- Went kayaking on Lake Powell during a holiday weekend
- Learned how to rock climb
- And these are just the highlights!
Fine me on Facebook for pictures!
Tomorrow I’m expanding my business comfort zone: I’m offering my first-ever free training call.
I LOVE speaking from stage. I can’t sing (or dance or act) but I love being handed a microphone! And this is just another “stage” – although I’ll be a voice on the phone instead of in person.
So why is this expanding my business comfort zone?
Because I’m slamming up hard against one of the misconceptions that keep people from writing their book:
Even if I publish it, nobody will read it. Nobody wants to read what I have to write.