I’m always teaching that you don’t have to start from square one to create the content for your book – you can and should start from within your own materials to create the book.

What I hear from a lot of people is using transcripts to write their book.

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Great idea!

Except…

Have you ever actually READ a transcript? Like a word-for-word transcription of a lecture or interview?

It’s NOT easy reading! I have a client who leaves me audio recordings to use as the materials for her articles – and she’s used to “writing” this way and they’re STILL hard to read as a word-for-word transcription.

Which means that a transcription is a great place to start at for materials for your book, but it isn’t a book.

Let me say that again: don’t think you can just slap a cover on a transcription and call it a book!

[Tweet “You can’t just slap a cover on a transcript & call it a #book!”]

Here’s a word-for-word transcription from this client:

All of that sounds nice on the outside and like I said I’m not going to waste either of our time and energy talking about whether or not it should or should not be that way but here’s the important thing to remember, regardless of the criteria and regardless of the regulations, promotions really come down to a couple of things and most of us already know that at the end of the day promotions have very little to do with job performance.

Wow! And that’s just ONE sentence of a transcription!

  • Is it easy to read? – No.
  • Is the point she’s driving at immediately clear? – Nope.
  • Is there really juicy stuff in there? – Yes!
  • Is it easy to pick out and put into practice in your life? – Not so much.

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A question I get asked all the time is:

“How do I price my eBook?

(And just to be 100% clear – this is an eBook available on Amazon.com – NOT a .pdf download on your website.)

Excellent question!

First off, know that to maximize your eBook commission on Amazon you need to price your eBook between $2.99 and $9.99. When your book is priced in this range, you’ll receive up to 70% commission per sale.

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And of course, it’s not exactly as simple as that since there are additional factors that go into how much commission you’ll receive. But for the sake of this article on pricing your eBook, that’s the price range we’re looking at.

You can read the Kindle eBook Pricing Page.

There are 4 factors you need to take into consideration.

1. What will your genre bear?
Every genre has a different price point. If you compare romance to self-help, you’ll see a HUGE difference in what price the market with bear for your eBook.

2. How much do you want to make?
Yes, you CAN make money selling eBooks! (I do. My clients do. I know lots of authors who do!) So when you’re pricing your eBook, you need to keep your target sales goal in mind.

3. Are you interested in dollars per book OR selling more books?
If you’re more interested in getting the highest commission per book, you’ll price your book at the upper end of what your genre will bear. If you’re looking to sell more books… Don’t assume that selling for a higher cost-per-unit is mutually exclusive with selling lots of books!

But the answer to this question WILL help you with your pricing.

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I don’t remember who exactly turned me on to Evernote – but whoever it was, I sincerely thank you! Evernote has become an integral tool to my business and was especially helpful when I was working full-time in the tax office. I was finally able to stop emailing myself links for resources and articles I wanted to read, but instead, add them to a Note.

About Evernote

Here’s how Evernote describes itself:

As one workspace that lives across your phone, tablet, and computer, Evernote is the place you write free from distraction, collect information, find what you need, and present your ideas to the world.

Which is a fancy way of saying, it’s a piece of software that you can load across all your platforms (smartphone, tablet, and multiple computers) that you can use just like a word processor to create documents, called Notes. And then these Notes instantly sync up across all devices.

I’ll be the first to admit, I don’t use Evernote to its full capacity! Since I now (thankfully!) work from a single work-space at my home desktop computer, I’m less worried about syncing information between different devices and locations. Right now, I don’t even have Evernote installed on my phone!

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How often do you update your blog? How often SHOULD you post?

Excellent questions! But let me clue you into the real secret to a successful blog:

Regularity.

See, there’s no “right” answer for how often you should update your blog. (I have an opinion I’ll share!) But the real key is to pick a schedule and stick with it as if your business depended on it.

While your whole business probably doesn’t revolve around how often you post, your regularity in posting is a good barometer of your overall business health. When a brand-new visitor comes to your website, where do they go? Most likely, to a blog post!

Blog articles are like food to search engine spiders: lots of yummy content they can serve up to people looking for information. But spiders don’t like old content! They like to see things being refreshed regularly.

And think about your reader: sure they may ENTER your blog on a post dated 5/12/12. But they’re certainly not going to stay there! After reading the info, they’re likely to click to the first page of your blog and start reading. If you have content that is all 60-day old or older, that’s the digital equivalent of a retail store with burned out light bulbs, and cobwebs and dust bunnies on the shelves.

Your website is a gateway to everything you do online. It isn’t the be-all, end-all of your business! I totally get that. And I know a lot of coaches who don’t even sell anything directly from their website – it’s used to gather opt-ins and book strategy sessions. Their website is something they HAVE to have – but it’s not a money-maker in and of itself.

But if you’re going to have that little BLOG link on your website, you need to post regularly. This is how you show the folks who just “drive by” your website that you’re still around.

So how often should you post?

Monthly Blogging
Is really better than nothing. But it’s too easy to let it slip by the wayside. And when somebody comes today and you just posted yesterday, you look great! Fresh content = a vibrant business. But when they visit for the first time 29 days from now… crickets.

Right or wrong, the seriousness of your online business is judged by how often you update your blog!

Should you post the date on your posts? Find out here!

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I’d say nearly all of the authors I work with have given exactly half a minute’s thought to one of the most critical pieces of their published book: the back jacket copy.

That’s because as an author you get so caught up with creating the MEAT of the book, the content of the book, you tend to let the idea of marketing slip by the wayside. Or worse yet, think that somebody else will do it for you!

And it’s true that many publishing options will give you guidance, and traditional publishing will even write the back jacket copy for you, that never gives you a Get Out of Jail Free card when it comes to not even thinking about all the marketing that goes into publishing and selling a book!

So, just how do you write the back jacket copy? Here are five tips:

1. It’s MARKETING copy!
Nobody cares that you spent 3,000 hours writing the book! They want to know what they’re getting. So you need to tell them what’s in it for them – what transformation are they getting.

Think of it as marketing copy that might appear on your website for your opt-in gift: it touches their pain and promises to solve it. The copy wants to convince the readers to pick up the book, buy it, and READ it. Focus on the benefits!

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